Recently, the way Google shows its search results has changed. The search results also feature Google Maps together with the regular search results. This is because search results will feature the regular search results as well as Google Maps. Normally, Google Maps appear on top of the organic result. Instead of scrolling to the organic results, it is more likely that searchers will click on the Google Maps results. Therefore, Google Maps Marketing is important to reach your local customers.
Basically, Google Maps Marketing employs the functions of Google Maps for your business to be featured on the Google Maps when an individual searches for a product or services related to your business. For the relevance and prominence of a business to be determined easily, Google Maps Marketing focuses on optimizing on Google My Business.
The Google My Business also known as GBM is a tool for businesses offered freely by Google. This tool help businesses to deal with their online presence like maps as well as searches. The tool is also helpful for businesses in managing their information, improving online presence, and interacting with customers.
However, in order for your business to dominate Google Maps in your search results, you should know how the local ranking is determined by Google. As a result, your business can be successful through Google Maps Marketing. The results on the Google Maps are usually determined by the following factors.
Basically, relevancy is determined by Google by matching the local listings with searches from people. The potential of being ranked higher is possible if the search query matches the local listing many times.
2. The distance.
Usually, Google calculates the distance of all possible search results from search query location. Because of this, more relevant results are shown and close to the mentioned location.
3. The popularity of the business.
When displaying the local results on the Google Maps, prominence is often considered. Prominence is basically how popular the business is. Usually, will know a famous brand, store or hotel. It is, however, possible that those popular establishments would be ranked higher. On the other hand, prominence could be determined through reviews, directories among others. However, the three factors are combined to establish ranking on the Google Maps. It is not possible to create change through a single factor.
Google Maps Marketing focuses on optimizing GMB listing for relevance and prominence during searches by potential customers.
The benefit of using Google Maps Marketing is that your business is listed on Google Maps enabling you to get an exclusive presence online that shows where your business is located. As a result, people become aware of your business.