Search engine optimization has always been at the core of web business marketing. When you have the right text on a page, it shows up prominently in search results, attracting more potential customers and beating your competitors. But if you think that SEO and your web design do not affect each other in terms of e-marketing, you’re misinformed. Truth is, for a truly successful online campaign, the two must be combined.
Here are five ways your SEO depends on your web design and vice-versa:
Images for SEO
If you alt-tag each image on your website, you give search engines an additional clue that you offer (or don’t offer) something that a user might be searching on. But this is not everything there is to image SEO though. If your photos are too large, they will slow down your page load times, hurting your rankings. Also, remember to use SEO when naming your images, making sure you use only words that people will probably use when they search for products or services.
Goodbye, Content Blocks
Your intentions may be the best, but every time you block people from your content, your rankings could suffer. This includes “members only” sections, forms that you want users to fill out before they can view certain pages, and “pay walls” that only give access to content after the user has paid. Should these be necessary, you should at least have enough pages that the will be open to the public.
Google want to be useful to people every single day. Therefore, make it a point to update your information from time to time, or your site may be swept under the rug as more current sites are prioritized.
You can create a section for your most important pages that you can regularly update with news, your latest products or services, and your latest photos. Along this line, having a blog would be perfect, and you can assign somebody to post fresh and relevant information on a regular schedule. Again, this is a chance for you to use SEO keywords that will speak to search algorithms.
Even if you already have a URL, you can still affect your search results by giving your webpages SEO-friendly names. For example, a URL like yoursite.com/jiujitsu-coach can fetch you traffic from people who are looking for a jiujitsu coach. Geographic information can also be injected into your URLs to help with location-based searches.
Knowing that an increasing number of users now depend on mobile devices, you have to make sure that your website is mobile-responsive. In fact, sites that aren’t mobile-friendly are penalized by Google with lower rankings. As well, pros recommend you add an FAQ section to answer question-based or voice searches.
Fast Load Times