What Are Backlinks and Why Is Building Links in SEO So Important Today?
The most popular part of SEO in the market today is keywords and title tags even though there are other vital aspects that involve adding high-quality links to the posts and pages in the picture as well. Unlike keywords, one cannot build links alone, but they need a site willing to post the link which brings us to the major subject of discussion that defines backlinks and how to build them. Anyone interested in knowing more about what backlinks are and how to build them should read one below for more information.

For anyone wondering what backlinks are, they are basically links on one website to another website just like the name suggests. Backlinks are not something new for anyone that has been using the internet as they are commonly used across the world today by so many people such as bloggers who would like to add links of their past posts to the current one. Additionally, news articles also follow the same trend by using backlinks within each of the stories together with white papers that contain backlinks to statistics of the next section.

Before proceeding to explain the role of links in SEO, it is essential for everyone to understand that search engines use links in multiple ways such as discovering web pages and also identifying where the page should be ranked based on the algorithm as well. It is true that no one understands how much effect algorithm has on backlinks, it is still a fact that they remain so special to Google. It was, in fact, Larry Page, one of the Google founders who invented among many other things PageRank which is a tool used in measuring page quality based on the number of other pages that refer back to it. Backlinks are not just beneficial to the website in the picture but also all the others that link to it as they do not just build authority for the site in the picture but also all the rest which in the long run creates a relationship whereby they vouch for each other’s reputation in the market. Backlinks are highly beneficial on websites today through several ways including giving the site more chances for Google spiders to discover it and also to build more authority as long as one has more discovery options. Anyone wondering why Google loves backlinks should understand that it is because they result in quicker indexing which does not just benefit Google alone but the website as well. While there are so many options that one can choose from every time they need to build backlinks, most of them choose to buy backlinks although there is also the broken link method as well as the guest article technique and the PR method among many others.